Advantages
A hotel business, being a service business must mention high level of customer contact.
This is basically due to the fact that services are not measurable nor are they
tangible. Hotel businesses aiming at hosting clients from away land must find a
way of informing them right from wherever they are coming from of the existence
of this hotel as well as direct the way on how to get to the premises. A hotel website
would contain all the data that would describe the hotel in detail. The following
benefits therefore mark the reasons why a hotel should never luck a website.
1Hotel publicity
Publicizing a hotel business through electronic media can be very expensive. On
the other hand, it may not be comprehensive as to cover all the details a client
may require. Similarly, one may fail to catch the advert once it is done. With a
website, it holds all the information ready for use 24hours a day and 7 days a week.
This makes the information relevant and available to the client and to his or her
convenience.
2Online booking
A website offers the clients with brochures and forms that are ready for download
and others that are electronic which makes it a lot more easier for the client top
book online. This defiantly increases the bookings and subsequently the profits
realized by the hotel. The use of visa cards to effect online payments makes it
possible for a client to complete the booking even from a different country.
3Competitive advantage
A nice looking website that offers an attractive image of the hotel and its surrounding
captures the attention of the client. The hotel management must ensure that the
website displays how they really are and even more.
4 A hotel website is informative
The services provided at the hotel are included in the website. This may include
services that are too many to be described in an electronic media spot. The website
therefore summarizes the whole hotel business for the convenience of the client.
Special emphasis can are put on the firms competitive edge so as to be clear to
the client. A website also provides the client with answers to the frequently asked
questions hence saving time and money on staff to attend the queries.
5 Online booking provides a data base for the booking
pattern
This is vital information to the management in forecasting the business trends and
indentifying the boom and recession period so as to plan efficiently. Data the is
collected from these trends is raw and therefore makes it easy for analysis to be
conducted accordingly.
6 Websites are cheap to maintain and even cheaper to update
Any new event is placed on the hotels website and its details are well provided
for. This supplements the electronic advertising and print media in that the hotel
will advice them to visit the website for more information after making a short
spot on T.V. or radio. A change in the progress of the hotel that the client and
general public ought to know is also placed in the website for the interested parties
to view.
with a website fully loaded with text information about the hotel and its services
as well as photographs of the establishment, people can get to learn more by themselves
about your business. As such, your operating costs would decrease since the need
to hire employees and sending them out to various areas to promote your hotel is
eliminated.